Vietnam’s The Espresso Home launches new specialty espresso store idea

The espresso chain says its new ‘upscale’ retailer format has been designed to satisfy rising demand for elevated espresso and culinary experiences amongst Vietnamese customers

The specialty espresso store caters to rising shopper urge for food for premium merchandise and experiences | Photograph credit score: Seedcom

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Vietnamese espresso chain The Espresso Home has launched a brand new ‘unique and upscale’ espresso store model – SIGNATURE by The Espresso Home. 

 

Positioned on the Crescent Mall procuring centre in Ho Chi Minh Metropolis, The Espresso Home mentioned the specialty espresso store caters to rising shopper urge for food for premium merchandise and experiences throughout the nation. 

The Espresso Home mentioned its new idea will allow the corporate to ‘inform the story of the espresso bean’s journey’, educating prospects through its on-site roaster and serving a spread of espresso, filter and coldbrew drinks. 

“In our personal journey of progress, The Espresso Home at all times ponders how we will change and nonetheless keep the id of the Espresso Home. Fortunately, we realise that our prospects are additionally rising up with us. The necessities, necessities for merchandise and experiences are additionally getting larger and better. The method of listening and enhancing helps us imagine {that a} espresso date now wants three components: espresso with style, scrumptious and multi-identity meals and inspirational area. The brand new mannequin is designed to match the rising development of Vietnamese individuals to raise their espresso and culinary experiences,” mentioned Ngo Nguyen Kha, CEO, The Espresso Home. 

 

The Espresso Home, which operates greater than 150 retailers throughout Vietnam, hopes that SIGNATURE by The Espresso Home will assist the corporate stand out towards its opponents within the nation. 

Within the Crescent Mall procuring centre alone, fellow Vietnamese espresso chains Phuc Lengthy Espresso & Tea and Trung Nguyen E-Espresso function shops, alongside worldwide manufacturers together with Baskin Robbins, Paris Baguette, The Espresso Bean & Tea Leaf and Waynes. 

In November 2022, The Espresso Home’s mother or father firm Seedcom introduced that the espresso chain had achieved year-on-year gross sales progress of 53% to achieve VND 564bn ($22.7m) within the 9 months ended 30 September 2022.  

Seedcom mentioned The Espresso Home is its main model, producing common every day gross sales of greater than VND 2bn ($80,000).