UNICEF-supported marketing campaign promotes more healthy meals environments in Asia-Pacific-Xinhua

Chen Feipeng (C), a 24-year-old Chinese language postgraduate scholar, takes half within the UNICEF-supported “Repair My Meals” marketing campaign in Bangkok, Thailand, Feb. 27, 2023. Youth and celebrities from eight international locations, together with China, took half in a UNICEF-supported marketing campaign in Bangkok this week, to advertise the necessity for more healthy meals environments within the Asia-Pacific. (UNICEF China/Handout by way of Xinhua)

BANGKOK, March 1 (Xinhua) — Youth and celebrities from eight international locations, together with China, took half in a UNICEF-supported marketing campaign in Bangkok this week, to advertise the necessity for more healthy meals environments within the Asia-Pacific.

The “Repair My Meals” marketing campaign is a two-day co-creation workshop brainstorming concepts and figuring out potential companions to help within the marketing campaign’s rollout of their respective international locations.

Conventional wholesome contemporary meals diets are being changed by extremely processed and unhealthy junk meals and drinks, “leading to poor diets which have a devastating impression on the well being and well-being of kids within the area,” Roland Kupka, regional diet adviser for UNICEF East Asia and Pacific workplace, advised Xinhua on Monday.

A couple of in three adolescents within the area drink a minimum of one sugary drink a day, whereas over half devour quick meals at least one time every week, and fewer than half are consuming sufficient fruit and greens each day, in accordance with UNICEF.

UNICEF has been working intently with governments and companions to introduce insurance policies and laws to curb the rise of the sale and the advertising of unhealthy foods and drinks within the area.

China, which has pleasant cooperation with UNICEF, is taking an energetic function in youngsters and meals points, mentioned Lely Djuhari, Chief of Communication and Advocacy of UNICEF China. “We’re conscious that progress has been made within the realization of kids’s rights in China, and far work stays to be carried out to enhance youngsters’s diet.”

With youth main the marketing campaign and help from celebrities and influencers, UNICEF hopes to create consciousness in regards to the impression of the altering meals surroundings on the lives of ladies and boys and the pressing want for governments, the personal sector and civil society to take collective motion to construct a more healthy meals surroundings throughout the area.

“Upon coming house, I hope to work with my friends and youth teams in China,” mentioned Chen Feipeng, a 24-year-old postgraduate scholar, who was really helpful by the All China Youth Federation to attend the workshop.

“By means of Hope Kitchen (a authorities diet program), which can contribute to improved entry to inexpensive, out there, well-packaged, and well-marketed wholesome meals choices that everybody needs to purchase,” he mentioned.

This initiative will probably be applied within the eight collaborating international locations, China, Cambodia, Federated States of Micronesia, Fiji, Mongolia, Solomon Islands, Timor-Leste and Vietnam, and supported by UNICEF nation places of work and companions as a part of UNICEF’s work to mobilize and empower younger folks to take motion.

“Kids’s diets affect each their bodily and psychological well being, and all sectors of the society have to collectively construct a child-friendly meals surroundings, and promote a sustainable meals system,” mentioned Meng Qianshan, a diet educator from Chengdu, capital of southwest China’s Sichuan Province. ■

 

Contributors of the UNICEF-supported “Repair My Meals” marketing campaign pose for a bunch picture in Bangkok, Thailand, Feb. 27, 2023. Youth and celebrities from eight international locations, together with China, took half in a UNICEF-supported marketing campaign in Bangkok this week, to advertise the necessity for more healthy meals environments within the Asia-Pacific. (UNICEF China/Handout by way of Xinhua)

Meng Qianshan (C), a diet educator from Chengdu, southwest China’s Sichuan Province, takes half within the UNICEF-supported “Repair My Meals” marketing campaign in Bangkok, Thailand, Feb. 27, 2023. Youth and celebrities from eight international locations, together with China, took half in a UNICEF-supported marketing campaign in Bangkok this week, to advertise the necessity for more healthy meals environments within the Asia-Pacific. (UNICEF China/Handout by way of Xinhua)